13 Jul-2015

WHAT CO-WORKING CAN REALLY DO FOR YOu

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Your time is precious as an entrepreneur – so saving time where you can is essential. Luckily, co-working can introduce you to people who have the answers that you may be looking for. Liz calls it “accelerated serendipity” – and I’ve experienced it firsthand. At a Hypepotamus event, I mentioned to one of the members my need to find a PR rep for Indie Peace. Within two seconds he was screaming across the room at a fellow coworker who offered exactly what I was looking for.
And it’s not limited to people to work with or purchase from. You can save time by learning about new resources, apps, best practices and more from the people that you co-work with. Since you’re all facing similar challenges, chances are someone in the group has found some type of solution – and a lot of times that solution can be found in your own backyard. Coworkers are tapped into the goings-on in the city – and you instantly become part of the group that’s “in the know” about resources, events and happenings.

Co-working can help you grow the local economy.

According to recent estimates, by 2020, more than 40 percent of the American workforce will be freelancing in some form. We’re quickly moving toward an indie economy, which means that you and your local co-working buddies are trendsetting. You’re helping to develop a community – one that is going to impact the local economy. You’re adding to the bigger picture by looking at the smaller, local picture.

How to make it work.

If co-working isn’t an option in your area, who says you cannot create the option for yourself – and if there’s an active community in place, it’s time to get involved. It doesn’t matter whether you’re an entrepreneur or part of a corporation – you can help the co-working movement grow from where you are now.
If there isn’t a co-working facility in your area, you could be the one who can change that. What’s stopping you? There are probably empty or partially occupied buildings in your community that have office space available for a co-working space – and because it’s for the local economy, they may be willing to donate or lease at a very low rate. And they may even supply the resources to help run it. Creating a space does not mean a complete overhaul. A gathering of passionate people, Internet access, and an area to come together is a good start. Many companies are eager to take part in this movement and can more often than not carve out a co-working space at their company.
If co-working is alive and well in your area, help spread the word. Shout about it on social media channels and in your referral networks. Let your local community know about this valuable resource.
“Tell everyone you know about this membership club that allows you to get what you need to get done, more effectively,” says Liz.
Your home should be your haven, and your local coffee shop should be a place to get your caffeine buzz – and not try to work effectively. Become an advocate for co-working in your area – even if there’s not an official space.
Liz suggests pitching it this way…
“What if I told you that you could go to a place where you could find entrepreneurs, brand evangelists, early adopters and a sharing economy…with co-working, you can have it,” she shared.
Co-working is a fundamental shift in the way that people work. Whether you’re working for yourself or working for a company, you can take part in the revolution. How are you going to get started?

REFERENCE
Ursrey, L. (2014, Feb 25). What Coworking Can Really Do For You. Forbes.
Retreived from: http://www.forbes.com/sites/lawtonursrey/2014/02/25/what-coworking-can-really-do-for-you/2/

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